Video Services

With online video quickly becoming a key means for people to satisfy their information and entertainment needs, small businesses that fail to include it in their internet marketing strategies will do so at their peril.

Video is the future of content marketing. That is, if it’s not the here and now. Various studies show more than half of companies are already making use of the medium – a figure that’s predicted to rise as more and more realise the possibilities. Nielsen claims 64% of marketers expect video to dominate their strategies in the near future. It’s not difficult to see why.

When it comes to potential reach, video is peerless. YouTube receives more than one billion unique visitors every month – that’s more than any other channel, apart from Facebook. Video can give you access to all this. Video done well can give you a slice of it. What other form of content can do the same?

Engage viewers and they may share the video with others. They will spend longer on your website and more time interacting with your brand. For any social media campaign, any SEO exercise, video is without doubt one of the best tools in the kit.

It is naturally engaging and, in an age of information overload, it’s vital for small businesses to offer content that is easy to digest; if not, consumers will simply move on. Video does this very well. If a picture paints 1,000 words then one minute of video is worth 1.8 million, so say some researchers. Little wonder then that research companies found seven in 10 people view brands in a more positive light after watching interesting video content from them.

But is video really possible for small businesses? Absolutely. We have great prices to increase the opportunity for businesses on a limited budget to have web videos for their business. Nevertheless, if you’re to realize a decent return on your investment, you will need to bear the following in mind:

  • Always consider the audience you are trying to reach and ensure the video is relevant to them. If it’s not the most appropriate means of getting your message across, you are probably wasting your time.
  • Do not neglect social media and be sure to promote across multiple channels.
  • Finally, be creative, not only with the videos themselves but in the campaign strategy you build around them.

People Like to Watch

Video is so effective, because people prefer watching to reading! Moving pictures with sound. Using imagery and perhaps voice over to convey your unique offering is so efficient – people absorb it faster, and you tell the story faster as well.

Video entertains AND educates at the same time with up to 60 – 90 – 120 seconds of visual content! So much more, delivered in so less time.

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Online Video Traffic on Mobile Devices, Going Up Yearly
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People Who Watch Online Videos Every Week
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Video Internet Traffic Rising Every Year. By 2017: 69%
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Marketing, Sales & Business Professionals Using Video Marketing
Video Sells Your Products and Services

Consider the impact of these kinds of video presentations:

  1. Product or service introduction or demonstration
  2. Explainer videos to sell your latest ideas
  3. Whiteboard animation to help people become more familiar with your brand and products
  4. Kinetic typography to express your message through animated words and graphics is powerful.

We can also add your audio and video clips to the video or we can supply them for you (fully licensed of course) to match your message and theme.

Our services also include script writing for your videos and having voice over talent narration or even an on-screen spokesperson! We can even add your logo in an incredibly awesome display.