With online video quickly becoming a key means for people to satisfy their information and entertainment needs, small businesses that fail to include it in their internet marketing strategies will do so at their peril.
Video is the future of content marketing. That is, if it’s not the here and now. Various studies show more than half of companies are already making use of the medium – a figure that’s predicted to rise as more and more realise the possibilities. Nielsen claims 64% of marketers expect video to dominate their strategies in the near future. It’s not difficult to see why.
When it comes to potential reach, video is peerless. YouTube receives more than one billion unique visitors every month – that’s more than any other channel, apart from Facebook. Video can give you access to all this. Video done well can give you a slice of it. What other form of content can do the same?
People Like to Watch
Video is so effective, because people prefer watching to reading! Moving pictures with sound. Using imagery and perhaps voice over to convey your unique offering is so efficient – people absorb it faster, and you tell the story faster as well.
Video entertains AND educates at the same time with up to 60 – 90 – 120 seconds of visual content! So much more, delivered in so less time.
Consider the impact of these kinds of video presentations:
- Product or service introduction or demonstration
- Explainer videos to sell your latest ideas
- Whiteboard animation to help people become more familiar with your brand and products
- Kinetic typography to express your message through animated words and graphics is powerful.
We can also add your audio and video clips to the video or we can supply them for you (fully licensed of course) to match your message and theme.
Our services also include script writing for your videos and having voice over talent narration or even an on-screen spokesperson! We can even add your logo in an incredibly awesome display.